Frye Boots Brass Wire Mesh Product Display, NYC Store
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Banker Wire brass wire mesh is used as a creative decorative element to showcase the quality footwear of this iconic American company.
The Frye Company, manufacturer of leather footwear and accessories, prides itself on the careful construction and style of its products. Established in 1863, the Frye Company is the oldest continuously operating bootmaker in the United States. When The Frye Company opened its flagship Frye Store in a century-old cast iron factory in New York, the design needed to aesthetically recognize the long history of the company while also creating displays that match the high craftsmanship of Frye products. At their New York flagship store, displays made from Banker Wire architectural mesh meet Frye’s high design and craftsmanship standards, as they provide unique showcases for the company’s shoes and leather goods.
With a lengthy history of its own and a commitment to superior workmanship, Banker Wire was selected to provide woven wire mesh for the store’s displays. The display shelves are wrapped on three sides with plain crimp wire mesh in brass. The wire mesh offers a unique industrial quality – acknowledging the space’s history as a factory – while also providing a bright luster and glow that complement the rich colors of the store’s design and the Frye leather goods.
AvroKO, the New York-based architectural firm responsible for designing the flagship store, regularly works with wire mesh, appreciating the design possibilities of its geometric patterns. Merchandise can be seen through the P-286 brass-finish wire mesh pattern they selected for the Frye store, allowing for open sight lines throughout the room.
