It’s not an ordinary sign,” said Biber, FAIA, LEED. “We tried to make it feel a little more industrial, rather than slick retail – more authentically Harley. The client and the public loved it. You have to line up correctly in order to read it, so it's a bit magical in that way. Wire mesh has qualities that can be used to great effect," Biber said. It's not solid, but it can define space and areas, and still be transparent and translucent.
The importance of image is why architects and designers are turning to Banker Wire, the worldwide leader in the manufacturer of wire mesh for architectural and industrial applications, to create signage that positions companies as forward-thinking and innovative.
The wire mesh sign at the gift shop for the Harley Davidson Museum in Milwaukee, WI, has a gritty feel that reflects the motorcycle manufacturer's no compromise, no nonsense attitude. Designed by James Biber, an architect with Biber Architects, and Michael Bierut, a graphic designer with Pentagram Design, both in New York, the sign uses multiple layers of a dozen different types of Banker Wire crimp woven wire mesh to create a visually appealing texture as it also creates the words “The Shop.” The sign changes visually depending on the shopper's angle and distance.
There’s no question that the sign’s design makes an impact on customers. Architectural woven wire mesh provides a dynamic, aesthetic alternative that offers unlimited design possibilities and helps designers transcend traditional design. Manufactured in an environmentally-friendly, energy-efficient process, architectural mesh can also help projects achieve LEED certification.